Project Description

I had the opportunity to lead the creative department at a tech startup based in Austin, Texas, specializing in custom mobile apps for employee engagement. Taking on a leadership role, I spearheaded the rebranding initiatives for their logo, website, social media presence, and marketing collateral. Understanding the importance of a strong brand identity, I worked closely with the startup's team to redefine their visual identity and create a cohesive brand experience across multiple touchpoints. We began by revitalizing their logo, ensuring it captured the essence of their innovative approach and resonated with their target audience.

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Next, we tackled their website, infusing it with a modern design and intuitive user experience to effectively showcase their app solutions and drive engagement. Simultaneously, I crafted engaging social media strategies and developed compelling marketing collateral to support their brand message. Through a combination of strategic thinking, creative execution, and meticulous attention to detail, we successfully rebranded the startup, positioning them as a leader in the employee engagement space and paving the way for future growth and success.